The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.
It can be difficult and frustrating trying to find the best used SUV for the money today. Everyone knows that buying a used SUV that is reliable and dependable is the best option, however it can take a lot research. To ensure you get the best SUV be sure and look for the best rated SUV that has a proven track record.There are a lot of SUVs that have a proven record of reliability over the years from 1999 through 2011. They scored well and were rated high for performance, durability and over-all handling by their owners. Here are four excellent choices as the best used SUV for the money.Honda CR-V: This comfortable Honda CR-V was first introduced in 1996 and has car-like smoothness and handling, with a dynamic four-cylinder engine that gets great gas mileage. This SUV was a hit the moment it arrived in the US. The CR-V scored high on crash tests scores as one of the more safer vehicles. Over the years the CR-V has proven reliable and the best used SUV for the money. There is plenty of cargo and passenger room for most of your requirements. A used Honda CR-V average cost will run around $17,000.Ford Escape: Excellent ride with plenty of head room. Very smooth and over-all quiet. You’ll find the Escape is comfortable, durable and comes with a large cargo area. One of my clients commented that she, “Loves the size, I can see all around and park it anywhere!” You’ll find the Ford escape is compact but still a great SUV with great gas mileage.Scored high on crash tests and is an overall decent SUV at an affordable price. A 2008 Ford Escape average cost is around $16,400 – $19,488 with a gas mileage rating of 17 – 30 mpg.Mitsubishi Endeavor: The Endeavor is rated the best used SUV for the money due to its over-all family appeal. It is safe, well-built and has car-like handling and a smooth ride. It scores high in the crash tests and is one of the safer SUV for your money. This SUV seats 5 passengers and is an excellent choice for family usage. The used average cost is between $16,000 to $17,800.Chevrolet Tahoe: General Motors introduced the Chevy Tahoe in 1995. This SUV is listed usually at the top of several reviews for best rated SUV for high performance and towing. This super SUV can handle 9 adult passengers comfortably and handles well. This is the vehicle of choice if you are looking for over-all room, comfort and towing. Used Tahoe’s are selling for around $24,000 – $26,000 depending on the equipment and options you want.These four SUVs gives you a starting place to begin your search for finding the best used SUV for the money. There are plenty of great deals out there on used SUVs. Have fun and enjoy your adventure locating your next used SUV.
Do you possess a vintage car? Do you have classic cars hanging around in your garage? If you do, then this article is for you. Always remember that, you need to know how much the value of your car is. You might need to sell or trade your car in months time. The best thing to do is to do an appraisal for your classic car. Book values for classic cars differ and there are things to consider such as the car maker, years, condition of the car and the engine.Book values for classic cars indeed differ according to the ones I indicated in my previous statement. The pricing of a classic car would vary on the kind of classic car you own like if its a collectible car, a special interest car, an exotic car, a classic truck or van or SUV, a muscle car, a sports car, a luxury car or a classic passenger car. As they say, the older the classic car, the higher the book value is. It actually depends on the customer who would want to buy it. For sure, you would want to choose a car that would fit your taste and style.One thing that will also determine a classic cars book value is its body style or car MAKE. Depending on which body style you want, car make is very important consideration.The car makes add up to Book values for classic cars. There’s a lot or car makes to mention, from the most famous car brands to the most affordable ones.To name a few, we have Alfa Romeo, Arnolt-Bristol, BMW, Avanti, Auburn, Cadillac, Capri, Chevrolet, Chrysler, Cord, Hummer, Jaguar, Griffith, Fiat, Ferrari, Ford, Lamborghini, Lincoln, Mazda, Mercedes-Benz, Mitsubishi, Shelby Automobiles, Schwarz, Honda, Kurtis, Davis, Prowler, Oakland, Volvo, Viper or also called Dodge, Volkswagen, Porsche, Tucker, Triumph, Nash, Nissan and a lot more. I bet you already have a car type in mind with all these information I gave you. The more famous car make is, the higher the book value will be.Granting that you already have chosen a body style and a car make, the year the classic car is made is also one of the most important considerations in appraising Book values for classic cars. You may want to make an intensive research over the internet or by word of mouth from friends who may have acquaintances with someone who owns a classic car. It is but obvious that the older your car is the higher the book value becomes. Say, you have a 1947 Ferrari sports car. Definitely, this car is worth a fortune! Each car brand has its earliest year of manufacture. Like antiques, the longer you keep it, make sure its still working, the higher the book value will become. Another vital detail you shouldn’t miss in appraising the book value of your classic car whether you are the buyer or the seller is its model and trim, like if your Ferrari is a 2 door Spider Allemano or a 2 door spider corsa. Another is you need to search for options and determine its used values.All these need to be in mind in deciding Book values for classic cars. One you have all these cards in place, it would be easier for you to assess or appraise its book value. Whether you may want to buy one or you already possess one, knowing how much fortune you will earn or you already possess gives a feeling of awe and feel-good for your own self.
What has your lifetime obsession always been? What’s your passion? Would it happen to involve working with cars or constantly placing yourself around the roar and rumble of automobiles? If so, why not look into the promising prospect of partaking in the ever-expanding world of automotive franchises? Especially if you’re a business savvy or entrepreneur-driven individual who’s main interest lies in automobiles themselves, the opportunity of getting in gear with an automotive franchise might just be the catalyst you’ve been seeking to spur your own self-enterprise pursuits.Engine-Roaring Basics On Automotive FranchisesWith a considerably slim start up investment and a plethora of rewarding benefits, what better time could it possibly be to put the pedal to the metal and start cruising your way down the triple-crown highway with an automotive franchise kicking back in the passenger seat next to you? What are you waiting for? As it stands, franchises in general are spreading like wild fire and consumers are taking notice toward the opportunity, substantial earning potential and overall appeal of becoming a business owner.And depending on where your automotive interests lie, the possibilities in different automotive franchise ventures can vary greatly. Say you’re more inclined toward car maintenance, or car repair, or automotive parts or automotive insurance; any and all of the aforementioned can lead you to selecting a specific and quite successful automotive franchise.Considering Options and Finding Your Automotive Franchising NicheWhen deciding on which automotive franchise would be best for you, there are many factors you should take to mind. Clearly, you should have interest in cars and the automotive industry. If you don’t then why would you consider running a business in which you have no prior experience or any knowledge in whatsoever? That said, and assuming you are indeed interested in automotive topics, then what should be considered next are overall start up costs. Typically, start up costs for an automotive based franchise can range anywhere from $10,000-$20,000 dollars, which is, looking from a long-term business perspective, a tiny investment for future and monumental gains and growth potentials.And of course different automotive franchise types -that is, what services and/or products each offer- can vary greatly in terms of investment costs. So, it’s important to conduct some research and shop around for your best option.Working With Brand Names or Not? It’s Suggested You DoThinking from the perspective of a consumerist mindset, opting to pick an automotive franchise backing a specific brand name might be a great business move. Now, of course, the initial investment costs would be a bit heftier than a standard, lesser-known franchise, but in the long run, brand names are reliable and workable, ten-fold. Customers will flock to franchises with names they’re familiar with or have heard good things about; take this to heart as it will assuredly make your automotive franchise venture a huge success.It simply boils down to one thing, assurance. And consumers seek this at all costs. A solid, preexisting reputation through your selected automotive franchise brand will almost immediately provide you with a consistent and frequent client base.
How does a person choose the best SUV for them and their lifestyle when there are over eighty different models for the SUV available in the market place today? When looking to find the right SUV (Sports Utility Vehicle) for you, a strategy to take is to research for a fuel efficient and functional vehicle. The purpose of this article is to outline the advantages that SUVs have over traditional cars in order for you to make an informed choice when deciding to purchase an SUV. The main details that are going to be specified are size, handling and convenience.The advantages that SUVs have over the regular car include:The size: SUVs offer greater height and width inside the vehicle that increases the field of vision for drivers. Many consumers buy SUVs for the reason that they they feel a sense of safety on the road in comparison to being in other vehicles.
Its handling: the majority of SUVs are built with four-wheel drive functions which increases traction and preventing accidental skidding and slipping in wet conditions, snow and, at times, ice.
The convenience: SUVs have spacious capacity, permitting up to several passengers to seat comfortably and enough room to store gear and supplies in the car’s boot. It also has the function to tow trailers and boats, rack surfboards and bicycles on the car’s roof with ease.One of the popular models today is the SUV crossover. They are known in the current market place as a vehicle that supports utmost luxury, sports handling, fuel and gas efficiency and increased capacity for seating. The highly recommended SUV crossover is a hybrid of the truck form of the SUV, with the functions of a mini van and the sedan for the family that’s fuel efficient.The balance between increased capacity with the chassis and power of a large truck has catapulted the humble SUV to become today’s preferred vehicle. combination of enhanced space with the power and chassis of a full size truck has made the SUV a popular vehicle of choice. SUVs hold many advantages in comparison to the traditional car. Popular SUV crossover models are those that out perform other SUV models on the aspects mentioned above, so they receive the best of both worlds.In conclusion, the best SUV provides the benefits mentioned in this article. When you decide to make a vehicle purchase for a SUV, review the points outlined above and do thorough research in the market place. Visit the car dealership and experience hands on by being inside the vehicle. Road test the size, handling and convenience of the SUV, even take it for a spin on the road. Then decide to purchase the SUV that is suitable for your lifestyle.